What is Backlink? How To Get Backlinks?

What is Backlink? How To Get Backlinks?

What are the backlinks, why they are important, and how to find backlinks to your site? Backlinks are links from one web page to the next. These are often called incoming links or inbound links from the receiving end and external links are called outbound links.

What are backlinks
Image from Backlinko.com

Why are Backlinks Important

Three factors are important, firstly a factor in determining which pages will rank highest for a search query by Google and other search engines. Secondly, backlinks to your website could give you more visitors, and, thirdly, backlinks will allow search engines quicker to locate your sites.

Now, the easiest explanation for backlinks is considering backlinks as votes. When a site has a backlink, the more “votes” you get from credible sources the higher your web page will rank, and not all reverse links are equivalent. When a page has a backlink, this is simply another material website.

At a basic level, the “good quality backlinks” are different from the not so good ones.


The first is a matter of relevancy on the topic. Google discusses this in its model, “reasonable surfer,” which explains the importance of the likeliness of the link being clicked. If you were to mark a web page about “Dentist Emergency ” with a category, it would probably fall under healthcare. If you have an emergency dentist website. In the event that this page had two backlinks, the one from a technology blog and the other from a dental blog. the latter would have greater weight because the page has higher topical importance.


The second is the Authority. Now, when I’m talking about “authority,” I’m talking about the quality and quantity of backlinks from the referring websites and pages. Google places a score on this so-called “PageRank.” But since these numbers are not publicly available, third-party tools like Ahrefs, Ubersuggets use proprietary metrics like Domain Rating(DR), which represents the overall strength of a website’s popularity link, and URL rating(UR), which represents the overall strength of a page’s popularity link.

Let’s put this into perspective, let’s say that your dentist article has a link from the Huffington Post. This website is highly authoritative with DR 92.

And let’s say there’s another link from a lesser-known site like KidsKingdom.ca, which has a DR of 17.

Based on the definition of Domain Rating, it is fair to say that the Huffington Post is a more “authoritative” domain, and if topical importance and everything else were equal, the Huff Post link would have more weight than the other.

Let’s just put a little twist in here. Let’s say that the DR 17 link page has received hundreds of links from reputable sources, while the Huffington Post article has collected just a handful or perhaps even zero backlinks. Then the page-level authority of the KidsKingdom page calculated by the Ahrefs URL rating score will likely be higher, potentially giving it an advantage over the Huffington Post connection. As you’re trying to get backlinks, you’d like to get them from both topical and authoritative pages to make the most of the benefits.

how Can You Check Backlinks to Your Site?

The first one is the Google Search Console. If you haven’t set up an account yet, just go through the verification process to prove that you own the site. Then go to the page and go to the section on the left panel “Links”.

Here you can see your pages that have the most links, the websites that have the most links to your site, as well as the link texts that are most frequently used, also known as anchor text.

The second way is to use the Ahrefs Free Backlink Checker. Just enter the URL or domain you want to check, and you’ll be able to see the top 100 backlinks pointing to your website.

Now, looking at your backlinks can do so much. But you can also use the Ahrefs Backlink Checker on your competitors. Just enter a competitor’s URL or domain, and you can see where their backlinks come from, allowing you to understand how they’re getting backlinks.

How do You Get Backlinks?

There are three ways to get backlinks. They are to earn them, create them, and build them.

Earning links apply to organic natural growth. This is when people discover your pages through any means, such as Google search, social media, or word of mouth, and choose to link to your website.

Creating backlinks is when you add a link to another site that leads to your site. It could be through forums, directories, blog comments, or some other method.

At the end of the day, links are built, and this is usually done through strategies collectively known as link building. You can build links by contacting other site owners, editors, or webmasters and asking them to link to your page. As a general rule of thumb, the faster it is to get a link, the less useful it will be, and when you’re new to SEO, you’ll want to focus on building a link to get traction for your site. Since people are searching for something and often reading the number one result, some of them link to that page from their website, and because of new links, that first-ranking page often stays at the top.

At Aftera our method of backlinking is we outreach to another website to provide them with content and do guest posting. Guest posting refers to when for example we write a blog for another blog website and we place our link on that blog post. We help our clients backlink profile to increase their website’s rankings.

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