Schema Optimization and Implementing

Blog post about schema markup and how to optimize it

If we are interested in SEO and want to achieve success, we must follow all the updates closely and apply them as necessary.

One of these updates is Schema Data Markup. Since it is one of the updates that have been available for a long time but is applied by very few sites, we want to share with you everything in detail about Schema optimization. 

To briefly discuss what happened before going on to the detailed explanation; Schema data marking implementation is the commands we give to the search engine within certain formats to show our content to the users in the search results that we want to stand out. You can find all the commands for implementation at schema.org. Like all other optimization studies, you will provide the most SEO value of your website when you correctly implement the proposed strategy for Schema implementation.

In this article, we will share with you everything on the subject of schema implementation, including what the schema implementationis, how it is implemented, and what the results will be.

What is Schema Implementation?

First, we need to understand what this concept is. Schema is the coding technique that helps you mark certain parts of your pages and give the search engine more descriptive results to users. If you have used rich snippets before, you can understand the schema issue more easily. Let’s see how your page will appear in the search results as a result of the Schema implementation:

Schema Markup Not Integrated

Schema Markup Not implemented

Schema Markup Integrated

Schema Markup implemented

In the second example in the image we see that scoring is done and this is also shown in the search results. It is possible to achieve this with the help of code such as the following that will be added to the relevant page.

<div itemprop=”aggregateRating” itemscope itemtype=”https://schema.org/AggregateRating”>

<span itemprop=”ratingValue”> [Aggregate rating given] </span></span> stars – <span itemprop=”reviewCount”>[Number of reviews] </span></span> reviews

</div>

Schema Structured Data Highlighter Types

We have a very large list to mark the content on your pages, from the article to your products, from your contact information to comments. You can find the most suitable schema data marking options for your pages on the Schemas.org. To give you the familiarity and help you step into the world of Schema, let’s look at the most used Schema data markers together.

Creative Work

Creative Work structure; It covers many items such as books, movies, music, photos, articles, blogs. Most Schema tags are under Creative Work. Regarding the item you want to tag;

  • Author
  • Release date
  • Release date
  • Receives awards
  • Character related to the item
  • Sound Bites
  • Comments
  • Type
  • Title
  • Language
  • sponsor
  • Descriptive text

Step by Step Schema Implementation

Our goal is to optimize our site, differentiate the rankings, and attract users to our site. Schema integration is one of the necessary strategies for you to reach these goals. Let’s learn the schema integration step by step.

Google Structured Data Markup Helper

The Google Structured Data Markup Helper will be your biggest assistant to make Schema integration easy.

Choose your desired data type

Google Structured Data Markup Helper

We select one of the data types such as events, movies that are suitable for your page to be tagged.

Add the URL of the Page You Want to Mark

Paste the URL of your page you want to make Schema marking and start the “Tagging” process.

After clicking “Start Tagging”, you will see the screenshot of your page on the left and the tagging options for the data type you selected on the right.

Start Tagging Related To The Content Of The Page

tagging on google markup helper

Your next task is to enter the sections you want to mark on your page in the section on the right side of the screen. For example; Based on the example below, you can complete this process by entering the product-related items such as name, image, description, and URL. Then, when you say “create HTML”, you will be given the necessary codes. When you add these codes to your page, everything is done!

Create HTML

After clicking the CREATE HTML you will be forwarded to the code of the schema integration for your website. Example code for our blog

<!– JSON-LD markup generated by Google Structured Data Markup Helper. –> <script type=”application/ld+json”> { “@context” : “http://schema.org”, “@type” : “LocalBusiness”, “name” : “Aftera”, “image” : “https://aftera.co.za/wp-content/uploads/2020/04/LogoTextNew.png”, “email” : “info@aftera.co.za”, “url” : “https://aftera.co.za/” } </script>

Check With Structured Data Testing Tool

After adding the necessary codes, you can go to the Google Structured Data Testing Tool to check if you are doing it correctly. As we give as an example, let’s go to the “Code Snippet” option instead of the “Get URL” option and paste the given code there.

Result:

resutls of structured Data Testing Tool

Working On Your Schema Implementation

Benefits of Schema Markup

Schema data marking is to try to tell search engines what exactly these parts mean by marking some content on your pages with a special coding process. It is entirely up to you which parts to mark. You can start this study by deciding which parts you want to feature. As a result of this optimization study, the search engine will be able to read and understand the content more easily.

Resources for Schema Markup

To implement the Schema study, you can review Schema.org and Google Schemas, which are guidelines.

Schema and SEO

Schema tagging is among the issues that Google cares about today. At the same time, since your page will be different in the search results, it will positively affect the click behavior of the users.

For search engines, which are constantly improving in understanding users’ movements, it is very important to provide users with the most accurate information and satisfy them. And considering that they are increasingly focusing on user experience, Schema data labeling that is implemented correctly is one of the strategies that will remain important in the future.

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