Local SEO Guide 2020 For Local Business in South Africa.
Local SEO can be a great way to increase your website traffic. Starting off always plan your keywords before you do anything. Yes, this might sound boring, but implementing an on-site plan is like building the foundation of a house. You need to have a blueprint before you ever get to that stage. You can use a fancy mind map or plain old excel; it doesn’t matter, but what matters is to chart the keywords for each page you like. Identify the pages that you want to list. Normally, in the local area, you rate the homepage and a few inner pages, based on your niche and various position pages.
These are the main, targeted pages and keywords. You want to be able to expand on this map as the website expands because you need to generate more and more value for your website. Map the basic keywords and pages to get started to make sure you don’t send the wrong keywords to the wrong pages.
You should add as many targeted pages to rank and build on your keywords as you work on the Local SEO. This is just an example of how to chart pages with matching keywords. Let’s put this in perspective: if you were to hire a company to build your house, and then you found out that they were starting to build the walls without a blueprint? Plan ahead of you!
Choose the keyword that drives the most traffic to the Meta Title of the page you want to rate. For the sake of using an example effectively within, let’s try to decide that “Plumbing” generates the most searches. Depending on the traffic, you may have City + Keyword or Keyword+City. The most widely used is the Keyword + City (State Abbreviation)–Brand Name. Example: “Johns Plumbing & Mold Remediation Specialist | Cape Town Plumbing Experts” If the City Abbreviation or City Name were added, long-tail traffic would also be registered.
At the beginning of the Meta Title, it is important to have the Keyword and the Town. You don’t want a brand in front of the title! (A lot of agencies are doing this)
The meta description. It’s a good place to have your keyword or variation of your keyword with your area. The searcher wants to see the Bolded keywords in the SERPS. The CTR (Clickthrough Rate) is the second most important element. You always want to give the searcher a reason to click on the website of your client.
Content: You want at least 500–800 words on a page that you want to rank locally. You don’t have to overdo it and go for 2,000 words unless that’s the industry standard. In most cases, 500–800 will do just fine for locals. The “blend in” aspect is best suited to the overall content. More than time, it’s all about how you add other on-site factors to it (using key phrases, header tags, interlinking, etc.).
The header tags. Make sure that you have the main keyword(s) + City in the H (preferably H1 Tag) tag as naturally as possible. You don’t want to overdo it, but you want to make sure that your H2 and/or H3 tags include differences in your keywords or Long-tail. Usually, 1-2 header tags are all you need in the local SEO
Use of the main keyword. If necessary, at least once have the main keyword + city in the main content. You don’t want to overdo this and add the keyword phrases 8 times, but you should use it at least once. You might be shocked by how many of our clients never have their keyword + city in their actual main content. Let your keywords look as good as you can and don’t stuff them. Take your time and have a well-thought-out plan.
Keyword density. Check the top 3 pages in your client’s niche for their top keyword that is closest to your domain. Do not search the exact match domain unless you have an exact match domain. By searching 3 related domains for keyword density, you’re trying to see what Google already likes for your keywords. Take the top 3 sites keyword density and use it only as a keyword density guideline. Off-page SEO is also taken into account here, so sometimes you won’t be able to get your density as high as your rivals, so this is just a loose guide! Look at single words like “Painting” but also test keyword combinations like City Name / Suburb Painting. Take the highest density and the lowest density and put the keyword density as the baseline in the center of the two. Note: Keyword Density can be modified more than once to find the perfect combination for each platform. You never want to overdo the density, but if you do, you can always lower the density. Moon likes to start with the average, never high, and to tweak it higher.
Images, naming the images by using LSI(Latent Semantic Indexing) and long-tail keywords. You can also add EXIF (GPS) details as you already do, but we’ve stopped adding EXIF to our client’s images as we couldn’t see any dramatic change in our Local SEO campaigns.
Image ALT Tag. Leave a blank or informative image detail, or even add a brand name. Do not put keywords or city names on ALT tags. When you completely optimize all of the content listed above, you won’t need to customize the alt tags at all. Alt tags have a very low to no Google rating signal.
Structure of SILO. A Silo is just a way to interlock your pages and help you move juice across the web. What most people miss, though, is the fact that Google uses the anchor text in your SILO to explain what your website is all about. Basic SILO Structure has all of us passing the juice connection to all of the websites, and that’s fine, but if you apply the basic SILO and then change it, you’ll improve your rankings. There are a million ways to create a SILO, and we at Aftera use different strategies depending on what’s going on with the client’s web. You need to be careful about how you communicate with each other.